Fulcrum Media was founded by Joshua Havens and Luke Johnson in 2012 in partnership with the American Ultimate Disc League. For nearly 10 years the company told stories of people and organizations that often had been told they did not matter. Fulcrum pioneered news kinds of storytelling and is proud of pushing the bar of what was is possible with a camera and microphone. During the global pandemic of 2020, Fulcrum Media was purchased by the American Ultimate Disc League where Luke Johnson now is their Director of Production while retaining oversight on the stories that Fulcrum continues to tell. Joshua Havens can be reached for virtual event production and creative consulting at his new venture; Havens Media Group.